Delivering a Line, Not a Point
Strategy draws a line of meaning, and finds the exact right dot on it. For example: A product bridges the tension between independence and belonging, with an exact point of balance between the two.
Jennifer Garvey Berger makes the case for workplace complexity – both externally in the organization and internally in the leader’s perception of a rapidly changing world. The focus – ought to be on the hypothesis and layers of meaning.
Under that view, the line of meaning could be more valuable than then dot. If I am engaging a consultant to write me strategy, it would only be valid as long as the world stays the same.
With a world changing faster than I expect, being able to understand the field of meaning could be worth more than a single statement.